Louise Pay, PhD MCIPR
CRISIS ADVISOR
Active crisis support.
Confidential crisis management and communications advice to executives, academics, founders, professionals, and public figures at the moment when internal issues risk becoming public reputational crises.
All conversations are strictly confidential · Not a sales call · Advisory only
Who I work with
I typically work with clients at the early stages of a potential crisis, when an internal issue has surfaced, pressure is mounting, and decisions made under stress can determine whether the situation escalates or stabilises.
Executives & Board Members
Academics & Researchers
Managing internal dissent, employee activism, or leadership transitions when confidential concerns threaten organisational credibility and brand trust.
Facing misconduct allegations, investigations, or whistleblower complaints where institutional processes begin intersecting with funder & public interest.
Founders & Leadership Teams
Senior Professionals & Public Figures
Facing investor, regulatory, or stakeholder scrutiny when internal issues or failures show early signs of becoming a public crisis.
Facing allegations, grievances, or online scrutiny at the point where an internal issue risks escalating into a broader reputational threat.
Advisory Services
Two clear entry points, priced for accessibility. If you're uncertain which is right, start with the Second-Opinion Call.
£75
45 minutes
ADVISORY
Confidential Second-Opinion Call
Not sure if your situation could escalate? Start here.
A focused, confidential advisory conversation for leaders, professionals, and academics who are unsure whether an internal issue could escalate into a broader crisis.
APPROPRIATE WHEN:
An internal complaint, allegation, or grievance has been raised
Pressure is mounting but facts are incomplete
Legal, HR, and communications advice may be conflicting
​You need to think clearly before taking further action
YOU LEAVE WITH:
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A clearer understanding of the risk landscape
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Practical next steps
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​An informed decision about whether further support is needed
Not a sales call. No PR or Spin. Grounded in judgment.
£250
90 minutes
STRUCTURED
Full Crisis Advisory Session
Escalation risk is clear. Timelines are compressed. Act now.
For situations where scrutiny from staff, students, investors, regulators, or the media is likely, and the cost of a misstep is high.
APPROPRIATE WHEN:
Scrutiny from staff, students, investors, regulators, or the media is likely
Internal disagreement is complicating decision-making
The cost of a misstep is high
Multiple stakeholders are involved
YOU LEAVE WITH:
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Stakeholder and escalation mapping
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Identification of key decision points and risks
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Clear strategic direction and immediate actions
Basis for any ongoing advisory support if required.
MOST APPROPRIATE WHEN RISK IS CLEAR
Ongoing Advisory Support
Some situations require more than a single conversation. Where risk remains elevated, I offer ongoing advisory support to help clients navigate evolving circumstances, stakeholder pressure, and decision-making over time.
Regular confidential advisory sessions
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Preparation for stakeholder, media, or institutional engagement
​
Retainers from
per month
Agreed after initial advisory conversation
Support during sensitive internal processes
​
Real-time judgment and communications guidance
₤1000
All conversations are strictly confidential. I work independently and provide advisory support only; I do not act as legal counsel or spokesperson.