Louise Pay holds a PhD from IU School of Medicine and is a scientific and crisis communications consultant who leverages 15+ years of research experience and crisis communications knowledge to help clients communicate clearly during high-stakes situations.

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Louise's career been shaped by deep curiosity about human communication, lived experience in academic research, and a recognition that most organizations and individuals aren't adequately prepared for the communications challenges they face. ​Now, she combines her experience and expertise to help researchers, academics, businesses, and individuals communicate effectively when it matters most. 

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"I spent years working in scientific research, and that experience taught me something fundamental: that communication is everything, but training is lacking. That experience gave me deep insights into the unique communication challenges academics and others face. I understand the challenge of peer review, obtaining grant funding, coordinating research teams... and I understand what to do when things go wrong. When research faces scrutiny or negative media coverage arises. When mistakes are made and misconduct is mishandled. 

 

I've spent over a decade studying human communication as a personal interest and, by extension, crisis communications and the psychology behind it all. This long-term interest combined with my practical experience in academic research and the communication challenges within it prompted me to use these skills to help fill the "communication gap" we have from a lack of comms training across... most areas outside of comms itself!

 

Most people (academics, researchers, leaders, public figures, even whole organizations) approach communications reactively and emotionally, when the most resilient and reliable approach is proactive and strategic. I'm here to help you understand your communication challenges, develop strategies in advance and in the moment when a crisis hits, and build the skills and systems you need to communicate effectively when the stakes are high and mistakes are costly."

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Why hire Louise?

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Louise has extensive experience working with university program chairs, individual faculty, research teams, public figures, and businesses (startups and SMEs) to improve communications, manage crises, and develop strategic plans. She uses a clear, intuitive, and easy-to-implement framework to help you understand your audience, develop a clear strategy, communicate with clarity and consistency, and prepare proactively for future challenges.