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Louise Pay, PhD
Scientific and Crisis Comms Consultant
Phone:
+447743144955
Email:
Substack:
Socials:
Education/Certifications
Advanced Crisis Communication Certificate, PRSA
PhD, Medical & Molecular Genetics IU School of Medicine
Memberships:
Chartered Institute of Public Relations (CIPR)
Public Relations Society of America (PRSA)
Chartered Institute of Editing and Proofreading (CIEP)
Disclosable Client Affiliations
I can't tell you specific individuals I've worked with (hire me and you, too, can have an NDA!), but can share some of their affiliations:
BBC, University of Cambridge, GE, University of Houston, Indiana University, London School of Economics, Notre Dame University, Stanford University, Syracuse University, UAlbany, Yale University
(Note: This list does not imply endorsement)
Faculty First Responders
I'm partnered with Faculty First Responders, an organization focused on peer-to-peer support and education to defend and expand academic freedom. The group partners with the AAUP to provide resources and counseling for academic workers who are experiencing politically-motivated harassment, doxing, or employment retaliation.
About Louise
Louise Pay, PhD, is a scientific and crisis communications consultant with over 15 years of research experience and communications expertise, helping clients communicate clearly during crises.
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Louise's career been shaped by deep curiosity about human communication, lived experience in academic research, and a recognition that most organizations and individuals aren't adequately prepared for the communications challenges they face. ​Now, she combines her experience and expertise to help researchers, academics, businesses, and individuals communicate effectively when it matters most.
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"I spent years working in scientific research, and that experience taught me something fundamental: that communication is everything, but training is lacking. That experience gave me deep insights into the unique communication challenges academics and others face. I understand the challenge of peer review, obtaining grant funding, coordinating research teams... and I understand what to do when things go wrong. When research faces scrutiny or negative media coverage arises. When mistakes are made and misconduct is mishandled.
I've spent over a decade studying human communication as a personal interest and, by extension, crisis communications and the psychology behind it all. This long-term interest combined with my practical experience in academic research and the communication challenges within it prompted me to use these skills to help fill the "communication gap" we have from a lack of comms training across... most areas outside of comms itself!
Most people (academics, researchers, leaders, public figures, even whole organizations) approach communications reactively and emotionally, when the most resilient and reliable approach is proactive and strategic. I'm here to help you understand your communication challenges, develop strategies in advance and in the moment when a crisis hits, and build the skills and systems you need to communicate effectively when the stakes are high and mistakes are costly."
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Why hire Louise?
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Extensive experience with universities, researchers, and businesses
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Specializes in crisis management and strategic communication planning
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Provides clear, easy-to-implement communication frameworks





