CRISIS STRATEGIST
About
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CREDENTIALS
CIPR Chartered PR Practitioner
Specialist Diploma, Crisis Communications (Level 7; Master's level) — CIPR
Advanced Crisis Communication Certificate — PRSA
Risk Management — The Open University
Dealing with the Media — Training4Industry
PhD — Indiana University School of Medicine (Scientific Research)
SPECIALISATION
Crisis Communication & Reputation Management
APPROACH
Strategic Action over Emotional Reaction
WORKING WITH
Executives, Academics, Founders, Senior Professionals, Public Figures
CONTACT
Louise Pay, PhD, Chart.PR, MCIPR is a CIPR-chartered PR practitioner specialising in crisis strategy: crisis management, communications, and reputation recovery.
My goal is to empower people to take control of their narrative, encouraging them to work through emotional reactions and approach challenges with a clear, rational mindset.
This philosophy guides my approach to crisis communication, prioritising clarity and rationality over emotional reactions. I help clients navigate challenges with a level-headed mindset by focusing on strategic action, ensuring they emerge stronger and more resilient.
My core values are Strategic Action over Emotion, Integrity, Credibility, Transparency, Community, and Connection. Integrity drives my commitment to transparent communication, ensuring clients always know where they stand. Credibility is built through consistent, honest interactions.
I believe that human connection shapes everything: it requires intentional effort and a willingness to be inconvenienced for others. My clients leave with actionable frameworks that reduce emotional overwhelm, strengthen decision-making, and restore a sense of control.