Dr. Louise Pay Chart.PR, MCIPR specialises in crisis strategy for individuals, brands, organisations, and academics across the UK, EU, and US. I help you assess internal issues at risk of becoming public reputational crises, manage active reputational crises, and rebuild after a crisis.

​

A crisis or potential crisis is inherently chaotic, and it can be challenging to see all the moving pieces and potential impacts when you're on the inside and directly affected by what is happening. I help you slow down, assess risk clearly, and make defensible decisions that protect your credibility and long-term outcomes.

​

My approach prioritises strategic action over emotional reaction, grounded in integrity, transparency, and sound judgment. At times, my role is to challenge unhelpful instincts, including the impulse to 'win' battles that cannot be won.​
 

I work independently and provide advisory support only; I do not act as legal counsel or spokesperson. All conversations are strictly confidential.