CRISIS STRATEGIST
LouisePay.com
Crisis Strategist
I help you manage reputational crises and rebuild afterward.
A crisis or potential crisis is inherently chaotic, and it can be challenging to see all the moving pieces and potential impacts when you're on the inside and directly affected by what is happening. I help you slow down, assess risk clearly, and make defensible decisions that protect your credibility and long-term outcomes.
I work independently and provide advisory support only; I do not act as legal counsel or spokesperson. All conversations are strictly confidential.
One-hour comprehensive consultation, delivered via Google Meet: £250
Active Crisis Management
When you're close to a situation, it's surprisingly difficult to see it objectively. You might need strategic communications advice without engaging a full PR consultancy. I help you step outside the situation, examine it properly, and make better decisions before anything becomes public or irreversible.
Whether you're preparing to make a public statement, dealing with criticism, managing an internal issue, or simply have a nagging feeling that something isn't quite right, having an outside perspective can prevent small decisions from becoming much larger problems. We will review your situation and assess where the reputational vulnerabilities lie, identify unintended consequences, and help you understand how your decisions are likely to be interpreted.
Reputation Recovery
Surviving a reputational crisis is one thing. Rebuilding credibility, professional standing, and stakeholder trust is another, and it requires a different approach.
Once the immediate pressure of a reputational crisis subsides, we're left with something harder to address: the long-term damage to how we're perceived. The narrative that formed during the crisis has calcified... even if the facts were more complicated. Even if the outcome was in your favour. Reputation recovery is the strategic process of rebuilding credibility, re-establishing professional standing, and reshaping the narrative others hold about you.
Recovery means demonstrating, over time, who you really are. It requires consistency. I help you build a realistic, sustainable plan (no PR stunts; recovery built on spin is fragile). Different audiences require different approaches, and we look at each one to help you build a credible future by mapping the damage (what happened, who knows, what narrative has formed, and where it persists), defining what the optimal future looks like, and developing a strategy to get there.